Jihae Hefeneider
Manager of Marketing @OCP
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WORK HISTORY
Manager of Marketing @OCP
Portland, OR, US
Marketing Manager charged with leading a team of Brand Managers, ushering products from concept to conversion, planning and overseeing all promotional activities including print, PR, digital, and direct mail efforts. Responsible for content generation and production across all media platforms and briefing internal partners to ensure successful execution. Continuously optimizing brand strategy and new business development, responsible for identifying and developing new marketing channels and innovation partnerships.
EDUCATION
Portland State University - School of Business
BA, Double Major in Advertising and Marketing
ABOUT JIHAE HEFENEIDER
Seasoned marketing executive with diverse experience in QSR with a large Franchise system and CPG in the gourmet category, as well as marketing consultancy, focused on brand strategy for small to mid-sized companies. Currently leading a team of brand managers at OCP, one of the largest Catholic publishers in the U.S.I believe in working smart and figuring out the best full-picture solution for any problem, creatively and effectively. I focus on understanding overarching business goals, as well as how an organization can execute strategies utilizing their current structure or identifying additional resource needs. Specialties: Marketing/Brand strategy, Advertising Campaign Development, Copywriting, Manufacturing Product Development, Promotional product development, Event Planning, Process development and implementation, Organization, Attention to detail, Cross-functional team management, Graphic design/Working knowledge of Creative Suite, Project Management, Computer proficiency in all MS systems - ability to quickly learn new systems.
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