Jibraan Siddiqi
Data Analyst @Zoom
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WORK HISTORY
Data Analyst @Zoom
Austin, TX, US
Directed a geodata enhancement, cleaning, and normalization project that resolved invalid data for millions of records, boosting selectmarketing program target audience volumes by up to 466% for flagship in-person events.• Developed, launched, and maintained a Snowflake lead ingestion process adopted globally, increasing operational efficiency by 40%,reducing offshore enrichment costs, and improving Salesforce data quality for the Sales team.• Engineered and maintained relational data models and views using SQL in Snowflake, supporting the global Data Ops team andfacilitating consistent data transformation processes.• Conducted database analysis for pre-marketing activities, generating insights and trends that enabled optimally curated audiencesegmentation, while also crafting Tableau visualizations for marketing stakeholders.• Collaborated with marketers to translate requirements for audience list pulls and segmentation, devising innovative, on-time solutionsaligned with campaign objectives.• Oversaw Pardot lead processing and marketing program audience list pulls for the entire AMER region.
EDUCATION
The University of Texas at Austin
Master of Science - MS, Computer Science
The University of Texas at Austin
BSA, Chemistry, Computer Science, and Business
ABOUT JIBRAAN SIDDIQI
Data Analyst and Engineer with extensive experience in designing and maintaining centralized data models, proficient in SQL, Snowflake, and Python. Successfully enhanced data pipelines and transformation processes-from cleaning millions of records to architecting global data ingestion solutions-driving significant operational efficiency. Demonstrated ability to collaborate with mul- ti-disciplinary teams to translate complex business needs into robust data products while ensuring data quality and integrity.
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