Jia Ying Zhu

Account Executive @Prlab At Boston University

Boston, MA, US

Overseeing the client’s scope of work, ensuring all deliverables, including event proposals, media outreach, and partnership strategies, aligned with the client’s goals and timeline• Designing a comprehensive PR plan integrating PESO-model-based media tactics to expand campus and community engagement• Drafting press materials, email pitches, and social media content, and coordinating outreach to campus sports teams and mental-health organizations