Jiaxin Xu

Data Analyst @Intelliimpact

New York, NY, US

Leveraged SQL and Excel to perform advanced customer segmentation, leading to the creation of tailored marketing campaigns that boosted engagement rates by 15%. Orchestrated A/B tests on diverse marketing tactics, such as email subject line, content, and CTA placements, resulting in a 10% uplift in open rates and a 5% reduction in unsubscribe rates. Extensively used SQL, Tableau, and Excel for marketing data analytics, thereby establishing a data-driven basis for decision-making and inspiring a marketing approach that saw a 25% surge in overall customer acquisition. Assembled exhaustive reports and presented findings to clients and internal teams, directly aiding in refining marketing strategies, and leading to a 20% improvement in campaign effectiveness.Demonstrated exceptional communication and teamwork skills by collaborating closely with cross-functional teams, including marketing, sales, and product development, to align data insights with business strategies, enhancing project cohesion and fostering a supportive and inclusive work environment.