Rui Jiang

Data Analyst Assistant @Intelliimpact

NY, US

Devised a comprehensive outbound marketing strategy for a rapidly expanding nationwide auto sales company, leading to a significant increase in their sales and conversion rates by 6%. • Constructed and managed a robust email system with over records of marketing database, driving consistent growth and fostering deeper customer relationships. • Conducted rigorous data cleaning and validation processes on over records, ensuring the high integrity and reliability of marketing data, thereby minimizing errors in decision-making. • Orchestrated A/B tests on diverse marketing tactics, such as email headers, content, and CTA placements, resulting in a 10% uplift in open rates and a 5% reduction in unsubscribe rates. • Identified and resolved email delivered fail issues, enhancing the performance of email campaigns by 25% and bolstering user growth efforts. • Utilized SQL, Tableau, and Excel for extensive marketing data analytics, providing the basis for data-driven decision- making processes, and influencing the marketing strategy that boosted overall customer acquisition by 30%. • Assembled exhaustive reports and presented findings to clients and internal teams, directly aiding in refining customer outreach and acquisition strategies, leading to a 20% improvement in campaign effectiveness.