Shaney Li
Seo Executive @Avid Panda
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WORK HISTORY
Seo Executive @Avid Panda
Birmingham, GB
SEO- Implement data-driven SEO initiatives to grow organic traffic and conversions- Conduct keyword research (search intent/SERP/content gap) to identify high-value opportunities- Develop content strategies for service pages and blogs across multiple industries- Monitor and resolve Google Search Console issues to improve site health- Provide SEO insights to support email marketing campaigns and PR initiatives.Website- Publish, update and optimise website content on WordPress, improving UX and search visibility.PPC- Assist in managing Google Ads campaigns, ensuring budget efficiency, high Quality Scores, and alignment with client goals.Collaboration & Reporting- Work with cross-functional teams and external partners to deliver digital marketing campaigns- Produce KPI tracking reports and post-campaign analysis to identify optimisation opportunities.Tools: Google Analytics 4, Google Search Console, Google Ads, Ahrefs, Screaming Frog, Looker Studio, WordPress, Figma
EDUCATION
University of Nottingham
Master of Science - MSc, Marketing
Fuzhou University Zhicheng College
Bachelor of Science - BSc, Finance, General
ABOUT SHANEY LI
SEO & Integrated Marketing Specialist (4 years | agency + in-house) driving organic…
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