Jennifer Hasbrouck
Head of Marketing @Amplify ETFs
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WORK HISTORY
Head of Marketing @Amplify ETFs
EDUCATION
Cal State Fullerton, College of Business and Economics
Bachelor of Arts (B.A.), Marketing
SKILLS
ABOUT JENNIFER HASBROUCK
Strategic marketing executive that brings strong cultural leadership capabilities with proven ability to drive client acquisition, revenue, and retention within a distribution ecosystem. Successfully delivered impactful and integrated marketing strategies across multiple channels and mediums leveraging client insights and analytics as core decision drivers and influencers. Demonstrated experience spans over 25 years across the full marketing spectrum—product, segmentation, brand & advertising, digital, procurement, and advertising-review compliance, including almost 15 years of leadership positions in the Exchange-Traded Funds (ETF) industry. A dynamic leader and passionate marketer that cultivates and invigorates outstanding marketing and cross-functional teams that are proactive, client-centric and perform at the highest caliber. Strategic Marketing: Strategy, Channel and Segmentation, Sales Alignment, Branding & Advertisement, Client Experience, Content Strategy, Analytics & MeasurementBusiness Leadership: Revenue & Sales Growth, Retention, Employee Engagement, Building High-Performing Teams, Mergers & Acquisitions, Leading through Change, Risk ManagementDigital Innovation: Web, Social & Mobile, Agile Methodology, Online Engagement, Interactive Tools, Digital Distribution, Journey ManagementSpecialties: Open- and closed-end mutual funds, exchange-traded funds (ETFs), unit investment trust (UITs), deep experience in retail channel, Finra series 7 and 24 registered
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