Janelle Frankeberger

Digital Experience Strategist Website Program Leader @Starkey Hearing

Eden Prairie, MN, US

Oversee all retail website management including customer websites, landing pages for paid media, analytics and vendor relationships. Plan and execute website experiences that increase conversion rates and volume based on best CX, UX, SEO and SEM practices. Provide in-depth analytics insights using analytics platforms to guide optimization and increase conversion rates and volume. Partner and collaborate with external vendors, internal product teams and interactive marketing teams.• Lead digital transformation and platform transition for digital program focusing on website design, usability, UA/UX, SEO, accessibility, scalability, integrations and overall best practices that lead to improved conversions.• Lead and coach team of designers and developers to create customized websites on a customized platform designed to accomplish a unique look for each customer as well as allow for scalable maintenance and future enhancements.• Partner with marketing representatives to optimize websites, campaigns and improve marketing initiative results.• Lead Website team to improve our 320+ customer website experiences increasing leads and conversions.• Partner with paid search and paid social teams to improve user experience and increase performance.• Collaborate with cross-functional teams to develop effective quality digital products.

The University of North Dakota

B.S.