Jesús Cervantes
VP Brand Strategy @Monks
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WORK HISTORY
VP Brand Strategy @Monks
Ciudad de Mexico, MX
EDUCATION
University of Westminster
Semester during bachelor's degree, Business Administration and Management, General
Tecnológico de Monterrey
Bachelor of Business Administration (B.B.A.), Marketing
Universidad Iberoamericana, Ciudad de México
Diplomado Mercadotecnia: Estrategia Comercial y Competitiva, Mercadotencia, Publicidad
ABOUT JESÚS CERVANTES
Experienced VP of Strategic Planning specializing in a journalistic approach to Brand Strategy for the advertising industry. I\'m skilled in designing and implementing frameworks for gathering cultural & business insights, creating integrated content strategies and crafting branding proposals. My academic experience includes imparting Masterclasses for Miami Ad School Madrid\'s \'Master for Strategy & Creativity\' program, as well as a variety of courses in Brand Strategy at CENTRO university. My festival judging experience includes both international (WARC Awards for Effectiveness North America) and local (Effie Awards Mexico) awards. Curious to know more? I\'m always open to a conversation.
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