Jess Rothschild
Fvp Ux Manager, Design Strategy @Valley Bank
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WORK HISTORY
Fvp Ux Manager, Design Strategy @Valley Bank
Hired, manage and coach a team of UX designers and researchers in methodology, artifact delivery and presentation skills • Facilitate workshops (ie: discovery, empathy, prioritization) with product and marketing teams with the goals of building agreement across stakeholders, shift perspectives from features-first to users-first, gain clarity on user needs, motivations and behaviors, prioritize features in order to shape the product roadmap • Partner with product managers to design and test 6 responsive retail and commercial account opening streams, which gained $1.7B in deposits • Employ strategic frameworks including Double Diamond and the Strategic Choice Cascade to assist product teams in decision making • Assess, develop, measure, track, and report key customer, business, and financial KPIs across the user experience • Own and grow the practice maturity of team’s Customer Experience Listening Programs across the Online Banking, Retail and Account Opening product teams • Built research repository and participant directory to operationalize UX research • Regular speaker at Digital Product team Town Halls (ie: “How to Design Better Problems”), speaking on best practices for how product teams work with UXR and UXD
EDUCATION
New York University
Digital Communication and Media/Multimedia
ABOUT JESS ROTHSCHILD
CASE STUDIES: Lead User Experience and Design…
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