Jessie Cook
Media & Marketing Specialist @ThinkingAhead Executive Search
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WORK HISTORY
Media & Marketing Specialist @ThinkingAhead Executive Search
Nashville, TN, US
ThinkingAhead recruits high-caliber candidates for a list of global clients ranging from emerging growth to the Fortune 500. In 2022, the boutique firm placed 388 professionals with over 250 clients worldwide. Manage social media accounts and content, growing LinkedIn follower count by 49% annually and increasing LinkedIn Jobs applications by 63% from 2023 to 2024 - Edit and distribute individual recruiters’ newsletters, increasing send out by 27% in 2024 and readership by 4%- Individually mentor recruiters on personal branding and marketing efforts - Manage website content, including blog and job listings, increasing site traffic by 13% from 2023 to 2024 - Built the Marketing & Media Specialist role from an internship, adding responsibilities, new software and tracking systems, objectives, and continuing education.
EDUCATION
Darla Moore School of Business at the University of South Carolina
Bachelor's of Science in Business Administration, Marketing and Finance
ABOUT JESSIE COOK
My goal is to amplify voices that tell the truth. As both a social media skeptic and professional, I understand that-when stewarded well-these platforms have the power to deliver messages that improve lives: from finding out your favorite artist is playing in your city, to seeing that your dream employer is hiring in your field. At ThinkingAhead, I help executive recruiters increase their credibility and visibility as they look for the right people for the right opportunities. Through individual LinkedIn coaching and personalized marketing efforts, I amplify recruiters\' messages. The quarterly newsletters I created for recruiters have a 60% average open rate to hundreds of contacts, and I have increased our company\'s LinkedIn following by 20% in 6 months, and engagement by 30%.
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