Jessie Nishimiya
Product Marketing Manager - Developer Api (Gtm) @Amazon
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WORK HISTORY
Product Marketing Manager - Developer Api (Gtm) @Amazon
Lead go-to-market strategy for major API launches, including new monetization program (annual subscription fees + tiered utilization pricing) that impact 4K developers across 10+ global marketplaces- Build core product narratives, developer-facing content, and announcement assets including blog posts, FAQs, social response playbooks, designed to simplify complex API changes. Collaborated with Social Media teams to anticipate sentiment, build aligned FAQs, and manage real-time developer communication during high-visibility launches- Partner with Product, BD, and Solution Architects to define positioning for new developer features, translating technical updates into clear value propositions that drive adoption and reduce downstream support needs- Developed and led a global developer sentiment survey that surfaced pain points, identified gaps in the API experience, and directly inform the product and engineering roadmap for the upcoming year- Build the end-to-end lifecycle marketing notion for SP-API, creating segmentation models and full-funnel view across acquisitions, onboarding, retention, and lapse. Partnered with BI to build the first developer lifecycle dashboard, tracking API first-time calling, onboarding yield, retention rate, lapse rate, and reactivation to identify high-value cohorts and at-risk segments- Create scalable programs like the quarterly \"New & Noteworthy\" email series, lifecycle campaigns, and automated comms to reduce dependence on adhoc launches and create a consistent developer engagement rhythm.
EDUCATION
Korea University
Marketing
Virginia Tech
Bachelor of Science (BS): Business Marketing , Marketing
ABOUT JESSIE NISHIMIYA
I’m a Product Marketer who loves turning data, behavior signals, and experimentation into real business impact. My background spans Amazon Alexa, Amazon Flex, and Amazon Developer API (SP-API). I’ve led AI/ML-powered personalization work for 27M+ Alexa customers, automated lifecycle funnel campaigns, built ML segmentation models and full-funnel lifecycle dashboards, and launched automated campaigns that adapt in real time based on user behavior. Whether the goal is onboarding yield, retention lift, reactivation, or pipeline acceleration, I build programs that scale, not one-off campaigns.I’m at my best when I’m solving meaningful problems with smart, kind people especially in companies where data and experimentation drive decisions. If you’re working on something exciting around lifecycle, demand generation, or AI-driven customer engagement, I’d love to connect.
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