Jessie Fetterling
Content Marketing Manager @Coast
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WORK HISTORY
Content Marketing Manager @Coast
Manages content marketing strategy for Coast\'s website traffic growth, increasing organic traffic by 39% in first two months and increasing number of organic keywords ranked for by 45% in first three months Plans out editorial calendar and works with roster of freelancers to create top-of-funnel articles that highlight the SaaS startup Uses UserTesting for market research, sourcing real people to answer questions about how they interact with Coast product prototypes and brand messaging Writes scripts for and creates videos that highlight product updates and introduce customers to the brand, using software like Arcade Ghostwrites thought-leadership articles as part of CEO\'s Forbes Business Council membership Implemented social media strategy, increasing followers by 35% in first three months
EDUCATION
The University of Kansas
Bachelors
SKILLS
ABOUT JESSIE FETTERLING
Results-driven writer, editor and content marketing team lead with a passion for digital…
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