Jessica Hall
Acquisition Marketing Executive @Xibo Open Source Digital Signage
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WORK HISTORY
Acquisition Marketing Executive @Xibo Open Source Digital Signage
As the Acquisition Marketing Executive, I am responsible for developing and executing the multi-channel digital strategy to drive new lead generation and customer acquisition for a leading open-source digital signage platform.Lead Generation: I develop and manage end-to-end lead generation campaigns across various paid channels, including Paid Social (LinkedIn, etc.), PPC, and strategic paid review platforms to consistently grow the sales pipeline.Marketing Automation: I build, manage, and optimise marketing automation workflows to nurture leads effectively, improve conversion rates, and seamlessly transition marketing-qualified leads (MQLs) to the sales team.Social Media Management: I direct the company\'s organic and paid social media strategy, creating and curating content that increases brand awareness, fosters community engagement, and drives inbound traffic.Performance Analysis: I continuously analyse campaign performance data, tracking key metrics to provide actionable insights, refine acquisition tactics, and maximise marketing ROI.
EDUCATION
NCN High Pavement
A levels
The Kimberley School
High School
The University of Huddersfield
Bachelor's degree
Leeds Beckett University
Additional Learning Course
ABOUT JESSICA HALL
A dynamic and results-driven digital marketing professional with an extensive 10+ years…
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