Jessica Gilera

Sr Manager, Product and Solutions Marketing @Cardinal Health

San Diego, CA, US

As Senior Manager of Product & Solutions Marketing, I lead the development and execution of brand strategy, content, and social media initiatives that strengthen awareness, engagement, and trust across both consumer and healthcare provider audiences. I oversee brand identity and tone of voice across all channels, ensuring consistency and authenticity in how we communicate our value.Highlights of my role include:Driving the evolution of brand identity and guidelines, aligning messaging pillars with business objectives.Leading social media strategy across platforms (LinkedIn, Facebook, Instagram, TikTok) to increase engagement, visibility, and community growth.Managing online reputation through proactive review monitoring, response strategies, and brand ambassador development.Partnering across SEO, B2B, and D2C teams to optimize content discoverability and amplify campaigns to healthcare providers and patients.Overseeing creative content development—including copy, visuals, and short-form video—ensuring adherence to brand standards.Using analytics to measure and report performance, track sentiment, and continuously optimize campaigns.In this role, I balance strategic leadership with hands-on execution in a fast-paced environment, collaborating across cross-functional teams to deliver cohesive brand experiences. My focus is on building trust, amplifying impact, and creating meaningful connections between the brand and the people we serve.

National University

Bachelor of Arts (B.A.)

San Diego State University

Bachelor of Arts - BA