Jessica Dagg

Director, Marketing and Communications @Modern Niagara

CA

Led the national marketing, communications, and brand strategy for Canada’s largest specialty construction company, reporting directly to the C-suite and serving as the organization’s most senior communications leader.Strategic Leadership: Drive integrated marketing and communications strategies that align with business growth, operational priorities, and corporate transformation goals across multiple regions and brands.Executive Partner: Collaborate closely with the CEO and Executive Leadership Team to deliver strategic initiatives in sales enablement, employee engagement, public relations, and change communication.Team Building & Talent Development: Built and led a high-performing in-house team while managing external vendors including creative agencies, videographers, and event partners. Responsible for recruitment, coaching, and career development.Brand Evolution & Governance: Oversee the ongoing development of the organization’s brand, including digital platforms (web, social, intranet), advertising, campaign assets, and internal communication tools.Employee Communications & Culture: Spearhead high-impact internal campaigns to strengthen employee engagement, drive cultural alignment, and support national initiatives.Data-Driven Optimization: Use analytics to continuously assess the performance of comms and marketing strategies, achieving measurable improvements in engagement, reach, and conversion (e.g, campaign performance increases of 25–200%).Intranet Launch & Adoption: Led the full lifecycle design and launch of a corporate intranet from scratch, achieving 70% adoption among office staff and 30% among field teams within 90 days through targeted campaigns and ambassador engagement.Budget Oversight: Own and manage the national marketing and communications budget, ensuring strategic allocation of resources across business units and initiatives.