Jessica Snively

Social Media Manager @Smash Park Entertainment Group

Minneapolis, MN, US

Manage social media strategy, content, engagement, and analytics across Instagram, Facebook, LinkedIn, and TikTok for all Smash Park locations• Develop monthly paid and organic content calendars aligned with business goals and seasonal trends• Plan and execute multi-channel campaigns for product launches, events, and limited-time-offer promos, with an average engagement rate of 2.6% and 7,181 average views per post• Oversee a $300K annual paid social media budget; create content for Meta ads, optimizing campaigns with an average CPC of $0.20• Produce and edit short-form video content for Reels and TikTok • Lead influencer partnerships—from vetting and creative direction to contracts and payments• Monitor and adapt to emerging social media trends to keep the brand voice fresh and relevant• Drive strategy for Smash Park Westerville’s launch, growing followers to 6K+ in under 2 months• Grew Instagram following by 177% in 7 months; grew TikTok following by 417% in 2 months• Work cross-functionally with design and operations teams to deliver cohesive messaging• Analyze performance to optimize and inform strategies; present monthly reports to executive leadership

University of Minnesota

Bachelor's degree, Journalism

University of Minnesota

Bachelor of Arts (BA), School of Journalism and Mass Communications