Jessica Smith

Director of Marketing and Community Engagement @Ice Factory Of Central Florida

Kissimmee, FL, US

Lead multi-channel marketing, community outreach, and sponsorship initiatives for a high-traffic year-round ice-skating facility, driving consistent YoY growth in attendance, revenue, and brand visibility.Direct strategic campaigns for public skating, skating school, and birthday parties, increasing registrations and bookings through targeted digital ads, SEO content, email marketing, and seasonal promotions (Beat the Heat, Foam Party on Ice).Implemented marketing automation (BookMore, CRM tools) to improve lead follow-up, event reminders, and customer feedback, boosting conversion rates for parties and class enrollments.Developed brand strategy, creative assets, and cohesive messaging for programs, events, and retail; ensured alignment across signage, promotional materials, and digital platforms.Built community partnerships with schools, businesses, and nonprofits to host field trips, fundraisers, and themed events, expanding market reach and strengthening local engagement.Secured sponsorships and advertising agreements (dasher boards, digital ads, in-rink signage) to increase non-ticket revenue.Planned and executed large-scale community events, holiday shows, and festivals attracting hundreds of attendees.Founded the Ice Factory Ambassador Program to promote programs at community events and enhance outreach.Attend networking events to connect with community leaders, local businesses, and potential partners to strengthen relationships and create collaboration opportunities

LSU Shreveport

Master of Business Administration - MBA, Project Management

Sierra College

Associate of Arts (A.A.), Social and Behavior Science

Valencia College

Bachelor of Applied Science , Business and Organizational Leadership