Jessica Schwindt
Marketing Coordinator @Perceptive Data Inc
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WORK HISTORY
Marketing Coordinator @Perceptive Data Inc
Burlington, ON, CA
Operated as the sole marketing employee, demonstrating initiative, self-management, and the ability to quickly master and apply new systems to deliver measurable impact- Led a full website redesign, improving average SEO page scores from 40/100 to 80/100 and significantly enhancing site visibility, navigation, and user experience- Researched and formalized campaign and messaging strategies, producing a comprehensive B2B marketing business plan to guide leadership on growth opportunities and positioning- Used Google Search Console, SEMrush, and Analytics to strengthen SEO, conducted lead research to guide campaigns and messaging, built content calendars for LinkedIn, blog, and email, and applied AI tools to streamline content creation, research, and campaign optimization- Built a scalable marketing foundation that has already demonstrated positive results, while positioning the company for long-term success with improved systems and clear strategic direction.
EDUCATION
University of Guelph
Bachelor of Commerce - BCom
Lang School of Business and Economics - University of Guelph
Bachelor of Commerce - BCom
ABOUT JESSICA SCHWINDT
Commerce Student at University of Guelph - Management (Co-op) / Guelph Gryphons Varsity Swimming
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