Jessica McKlevis
Lead Marketing Consultant @Wells Fargo
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WORK HISTORY
Lead Marketing Consultant @Wells Fargo
Directs and executes complex, high-profile consumer deposits campaigns across owned and paid digital and mail channels.Navigates complex execution frameworks with precision, while proactively identifying opportunities to streamline operations, mitigate risk, and accelerate speed-to-market.Serves as the primary implementation liaison between branch banking and Growth Marketing, ensuring seamless deployment of in-branch promotional offers.Champions innovation by piloting initiatives such as CRV offer launches, Adobe Audience Manager targeting, and vendor platform transitions to adapt to evolving marketing ecosystems.Cultivates strong cross-functional partnerships to orchestrate end-to-end campaign execution, aligning legal, compliance, fulfillment, and vendor operations.Applies advanced analysis to assess campaign performance and maximize channel strategies performance. Anticipates and resolves potential risks proactively, safeguarding campaign integrity and delivery timelines.Develops training materials and disseminates insights on growth and improvement opportunities to internal team members.Promotes collaboration by sharing best practices and maintaining open communication to resolve challengesLeads and adapts to complex processes, regulatory controls, and documentation requirements for campaign execution.Possesses experience with a range of marketing technologies (e.g, Aprimo, IMO, Salesforce, CCRS, Adobe Audience Manager, etc.).
EDUCATION
Elmira College
Business Administration and Marketing
Horseheads High School
Advanced Regents Diploma
St. John Fisher University
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT JESSICA MCKLEVIS
Dynamic marketing leader with proven success driving cross-channel initiatives across traditional, digital, and emerging media. Skilled in leading campaign execution, managing vendor relationships, and aligning strategies with evolving market needs. Adept at collaborating across business units to deliver compliant, high-impact marketing solutions. Known for guiding teams to meet deliverables, optimize performance, and create engaging digital content that supports enterprise-wide goals.She has earned a Master\'s degree in Business Administration, with a key focus on marketing innovation. After spending the start of her career in the hands-on setting of a full service marketing agency, she has experience leading campaign management, paid media strategy, and has worked to establish trusting relationships with strategic media partners. She also has experience in non-profit marketing, sports marketing, and financial services marketing. Using a continuous learning mindset, she eagerly dives into new opportunities and projects when they are presented. She has continued research efforts around industry best practices, building knowledge of partners\' full suite of offerings, including measurement capabilities, and effective application in media mix.
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