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Kendra James

Marketing Analytics & Insights Manager @Wells Fargo

West Chester, PA, US
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Marketing Analytics & Insights Manager @Wells Fargo

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EDUCATION

2003 — 2007

Muhlenberg College

Bachelor's degree, Economics

2003 — 2007

Muhlenberg College

BS, Economics, Mathematics

SKILLS

Campaign StrategiesSemStrategyE-CommerceAnalysisData VisualizationUser ExperienceMarketing StrategyOnline MarketingDigital MarketingWebtrends AnalyticsDigital StrategyOmniturePowerpointWeb AnalyticsIntegrated MarketingOnline AdvertisingSearch Engine Marketing (Sem)MarketingEmail MarketingAnalyticsTableauCustomer Relationship Management (Crm)Google AnalyticsCrm

ABOUT KENDRA JAMES

Digital marketer with over 15 years of experience leveraging data to create and optimize marketing channel performance. Over 5 years management experience, leading teams from 5 to 15 people, with focus on creative, branding, social, PPC and CRM. Experience managing marketing plans for yearly budgets of $1MM -$10MM. Passion for conversion rate optimization, and utilizing A/B testing to optimize and analyze the customer journey from top funnel to bottom funnel. Experience working for start ups and being in the weeds while also understanding the larger picture.

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