Jessica Martin

Director of Communications & Community Relations @Breakaway Academy

Chaska and Eden Prairie, MN, US

Responsible for building brand awareness that drives student acquisition and retention. Oversees digital content and campaigns, plans external communications, onboards new students, manages office administration, and directs the Breakaway Foundation.• Leads email campaign creation, writing, and design to increase school enrollment and off-season program registrations. Uses MailChimp to administer campaigns and manage an audience of 40K. • Manages social media accounts and platforms: Designs engaging visuals to enhance social media presence and drive user interaction. Curates high-quality content. Develops and executes content calendars. Implements paid advertising campaigns. • Maintains website content using WordPress.• Designs sales collateral, internal branded documents, and new student welcome materials using Adobe Indesign.• Writes all external communications to parents with a consistent voice and effective messaging, which results in improved parent engagement and satisfaction.• Facilitates the onboarding process for new students, ensuring a smooth and positive experience. Over 200 students have been onboarded in two years, with a 98% retention rate.• Manages office administration, including student uniform policy and fulfillment, logo merchandise, coordinates staff meetings, and the implementation of the dismissal and shadow day processes.• Administers off-season training program marketing and registration.• Leads parent volunteer program.• Coordinates and executes school community special events and fundraisers with proceeds exceeding $100K per year.• Leads quarterly Breakaway Foundation meetings and manages the budget.

Karass Negotiating

Effective Negotiation

St. Cloud State University

Bachelor of Applied Science (BASc), Marketing

Dale Carnegie

Effective Communication