Jessica Kubicki
Marketing Director @Yam Properties
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WORK HISTORY
Marketing Director @Yam Properties
Phoenix, AZ, US
Since 2015, I’ve led Westgate’s transformation from a regional center into a nationally recognized entertainment destination. My role extends beyond marketing—driving event strategy, sponsorship growth, cross-departmental operations, and city partnerships that have positioned Westgate as the cultural and commercial heartbeat of Glendale.Highlights:• Directed 2,800+ events, including Super Bowl LVII, NCAA Final Four, Copa America, Fiesta Bowl & nationally televised political rallies, delivering 20–35% traffic lifts & national recognition from ESPN.• Generated $50M+ in sponsorship revenue with partners like ESPN, Verizon, Ford, BetMGM & Meta; designed activations that drove both tenant sales & brand equity.• Strengthened operations by creating Westgate’s first Tenant Handbook & Emergency & Security Flipchart; oversaw a full repaint & splash pad repair, elevating property aesthetics & preparedness.• Elevated brand identity through omnichannel campaigns (broadcast, digital, OOH, PR & social), achieving consistent YoY digital growth & positioning Westgate as a premier venue for mega events.• Restructured & scaled the marketing team, mentoring talent into leadership roles & extending oversight across YAM’s retail portfolio.• Forged trusted relationships with city council, mayor’s office, fire marshals & liquor enforcement; spearheaded permits (special events, liquor, health, traffic) to ensure seamless, compliant execution.• Acted as spokesperson in national & local media, amplifying Westgate’s visibility through storytelling, thought leadership & high-impact interviews.
EDUCATION
Arizona State University, W. P. Carey School of Business
Bachelor of Business Administration (B.B.A.)
SKILLS
ABOUT JESSICA KUBICKI
Highly motivated, perceptive & pioneering marketing professional with 10+ years of transformational experience in brand strategy, promotions, advertising, sponsorship, event planning, social media, e-communications & budget management. Contributes extensive knowledge in planning & executing powerful, cohesive marketing campaigns that deliver differentiated brand realities. Recognized as a great team player & customer-focused experience-maker. Highlights: Team leadership Campaign planning & execution Branding & identity Social media & copywriting Communication
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