Jessica Kouba

WORK HISTORY

EDUCATION

ABOUT JESSICA KOUBA

Creative brand architect and consumer engagement expert with a global career spanning Los Angeles, New York, and London, shaping some of the most influential beauty brands, including MAC Cosmetics, NYX Professional Makeup, Huda Beauty, and Bondi Sands. With expertise in brand storytelling, experiential marketing, influencer strategy, and business expansion, I have built community-driven meta brands that transcend products to become cultural movements.From launching NYX’s first 20 retail stores post-L’Oréal acquisition, to driving Huda Beauty’s global expansion, I have led high-impact marketing strategies that generate results. As Senior Brand Manager at Bondi Sands, I propelled it to the #1 self-tan brand in the industry, spearheading record-breaking product launches and trendsetting campaigns across North America and with major mega influencers. Now, in my role as head of of Brand Experience & Partnerships at KAO Corporation, I continue to push the boundaries of digital innovation, consumer engagement, global brand positioning and modernization.Passionate about transforming brands into cultural powerhouses, I thrive at the intersection of strategy, creativity, and commerce, leveraging my deep industry knowledge to create lasting brand impact and consumer loyalty. Let\'s connect!