Jessica Kate Gilsdorf

VP of Marketing @Iss Institutional Shareholder Services

Boston, MA, US

Support the brand and growth of the Governance Solutions business. Responsible for content development and programming to drive lead generation, adoption, engagement, and retention of clients. Support the global organization\'s unique selling proposition. Execute on an array of marketing activities including outbound email and digital marketing campaigns, lead generation monitoring and reporting to help build the sales funnel, sales enablement material, product launches, organize industry-related and hosted events. partner with a diverse group of business leaders and key stakeholders within the business unit, leadership team, sales, client success and product development teams. Write compelling marketing copy for client/prospect outreach, lead generation campaigns and sales enablement material for unique audience segments and copywriting best practices. Update the content of existing print, email, presentation, and web communication materials with new information to reflect current tone, statistics, and timeframes. Collaborate with public relations and internal media team to raise the profile of the organization to achieve increased media attribution, PR mentions, and enhanced social media presence.

Boston University

BFA Cum Laude, Graphic Design