Jessica Gibbons
Head of Brand and Community @C2 Montréal
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WORK HISTORY
Head of Brand and Community @C2 Montréal
EDUCATION
Cegep St. Lambert
DEC
Cornell University
Certificate in Hospitality Management
SKILLS
ABOUT JESSICA GIBBONS
Hi, I\'m Jessica. My early days in hospitality taught me to anticipate needs, manage emotion, and create scalable, memorable moments. That mindset has shaped my entire career.I’m a brand, growth, and community marketing leader with a customer-first approach, operating at the intersection of experiential, strategy, and relationship-driven growth. I build trust with clients, translate live experiences into scalable revenue, and bring clarity and calm to teams navigating change.My superpower is turning customers into ambassadors, collaborators, and super fans by crafting experiences that make people feel they belong and that their time matters. To me, events, growth, and community are expressions of the same idea: meaningful human connection.I excel at leading cross-functional teams, managing large accounts, and aligning creative, operations, and finance to deliver outcomes that exceed expectations. Grounded in business objectives, market dynamics, and consumer behavior, I develop client-centric strategies that resonate, captivate, and drive demand and retention.I thrive in fast-paced, evolving environments and am energized by strengthening client relationships, scaling programs, and solving complex operational challenges. I’m comfortable acting as a trusted advisor to executive sponsors and steering multi-year growth and retention initiatives. In our fast-paced world and culture, I change on a dime to meet the moment, ensuring programs stay relevant and impactful.Outside of work, you’ll usually find me in nature or around horses.
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