Jessica Braquet
Director Regional Marketing Us Immunology Dermatology & Rheumatology @Bristol Myers Squibb
Signup · Get unlimited contacts
WORK HISTORY
Director Regional Marketing Us Immunology Dermatology & Rheumatology @Bristol Myers Squibb
Developing and executing strategic marketing plans for insight gathering, thought leader engagement, leading congresses, and educational effectiveness to drive brand growth and market share the dermatology and rheumatology business units. Leading our national team to execute against strategic initiatives in collaboration with sales, medical, and marketing, market access, and advocacy and ensuring alignment with national and global brand objectives.Oversee the implementation of regional marketing initiatives, including product launches, insights plans as we build promotional campaigns, and educational programs tailored to the unique needs of the BUs across Rheumatology and Dermatology. Analyze market trends, customer insights, and competitive intelligence to identify opportunities and challenges, and use this data to inform strategy and optimize resource allocation. Create and manage budget for rheumatology and dermatology congresses, consulting, and speakers bureau. Building launch strategy in preparation for building brand assets and messaging through insight gathering initiatives, consulting, building the speakers bureau, and educational assets. Increased brand awareness and improved customer engagement through targeted campaigns and innovative approaches. Build strong relationships with key stakeholders, including healthcare professionals, thought leaders, and advocacy groups, to enhance our brand’s reputation and impact.Led our team to exceed marketing goals, improve operational efficiency, and deliver measurable results that support both regional and organizational goals. Commitment to continuous improvement, collaboration, and excellence has positioned our team as a valued asset within the organization.
EDUCATION
University of Houston, C.T. Bauer College of Business
BBA, Marketing / Program for Excellence in Selling / Asian Studies
SKILLS
ABOUT JESSICA BRAQUET
Award winning leader who drives insights that elevate brand impact, known for a collaborative leadership style, bridging cross-functional teams to deliver innovative solutions that resonate with health care professionals
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.