Jesse Otten

Digital Marketing Specialist @MediaNews Group

Denver, CO, US

Building data collection and activation programs in BlueConic; Creation of multiple data points; Copying different tools and mechanisms for activating use casesSetting up tracking tools to analyzing performanceCreating and analyzing A/B tests to increase key metrics like click-through rates Creating QA processes to ensure BlueConic use cases are performingWork with various markets to discuss BlueConic use cases across digital channels and various user lifecycle stagesActively participate in the testing and integration of updates and upgrades of our BlueConic use cases, as needed to optimize performancePerform tasks needed in BlueConic to support the activation and analysis of high value use casesProvide support for anti-fraud tactics and monitoring on the checkoutReport on results of use cases and communicate to appropriate stakeholders; assist with updating reporting for ongoing use case analysisPerform ad hoc analytics projects to further the growth of the ecommerce business

Community College of Denver

Graphic Design, Computers, Art