Annette Cortiana Clark

Sr Director of Advertising Operations @MediaNews Group

Detroit, MI, US

Corporate Senior Director, managing digital advertising operations across multiple markets, on a regional and national level. Specializing in the success of digital campaign performance (owned and operated sites, extended network-RTB/programmatic and social platforms). Responsible for the day-to-day management of a first-class operations team, innovative technology that provides full-service order entry to sales, ROI for advertisers and efficient workflow for order management. Other duties include yield management, business development, vendor relations, analytic reporting (inventory forecast, sell-thru rate, eCPM, product revenue projecting, and audience metrics), database management, customer/vendor relations and workflow analysis. An extremely qualified, seasoned proven leader.Specialties:• Managing East digital operations for MediaNews Group, headquartered in Denver Co.(a leader in local, multi-platform news and information, distinguished by its award-winning, original content and high-quality, diversified portfolio of local media assets).• Adtaxi Products (In-house, client-centric digital agency that brings scale, precision, and sophistication to digital marketing).• Optimizing digital marketing campaigns to connect with the right audience and drive real results for advertisers.• Website content taxonomy and structure; site analytics, ad tagging, advertising ad maps, and responsive ad creative.• Commitment to advertisers; providing campaign results, delivering to dynamic-upscale audiences, targeted solutions to meet the needs of their marketing message.Most Recent Endeavor:Considered a key digital leader, part of a resource team to support the company’s Digital First path to develop a world-class ad operations infrastructure. Vital to facilitating the rollout of standardized digital products and order entry processes; while bringing efficiency to workflow that is scalable and attaining the best possible results for our advertisers and customers.

Ferris State University

Bachelor of Science in Business-Advertising and Associate of Applied Science-Commercial Arts, Advertising, Printing Technology and Graphic Design

Eastman Kodak Company- Rochester, New York

Certification in Technical Graphics, Graphic Imaging Systems Division/Account Executive Training