Jesse Chen
VP, Analytics & Results @Kwg
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WORK HISTORY
VP, Analytics & Results @Kwg
New York, NY, US
Head of department. Build and lead the analytics team to provide insights for clients\' media and marketing optimization • Client industries: CPG, OTC, pharmaceutical, VMS, e-commerce, cosmetics • Project types: digital analytics, media & sales analytics, competitive research, awareness and creative wear-out modeling, marketing mix modeling • Design and program the company\'s proprietary data analytics & visualization platform • Develop advanced analytics capabilities and services
EDUCATION
School of Visual Arts
Bachelor of Fine Arts (BFA), Illustration/Design
The University of Connecticut School of Business
Master of Business Administration (MBA), Marketing, Finance
ABOUT JESSE CHEN
Experienced marketing analytics and data science professional with proven analytical, technical, and project management skills. Extensive background in marketing, market research, advertising research and digital media analytics.
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