Jesse Banks
Co-founder Chief Marketing Officer @Primera Works
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WORK HISTORY
Co-founder Chief Marketing Officer @Primera Works
Tampa, FL, US
At Primera Works, we specialize in multidisciplinary 3D laser scanning, digital twin services, and reality data capture using the best technology for every environment.As Co-Founder and Chief Marketing Officer, I lead the company’s strategic positioning, market development, and growth initiatives. My role focuses on helping organizations understand and adopt reality capture and digital twin services to create accurate digital representations of their physical environments.Utilizing the most cutting-edge technology in the industry, Primera Works takes an agnostic approach to deliver solutions tailored to the unique needs of architects, engineers, developers, and owners. I work closely with clients and partners to align our capabilities with real-world project and operational objectives.My responsibilities include:• Defining the company’s strategic positioning and go-to-market approach• Leading brand development and commercial growth initiatives• Establishing strategic partnerships and client relationships• Supporting enterprise adoption of digital twin and reality capture services• Communicating the value of accurate digital representations across the asset lifecyclePrimera Works is focused on delivering precise, reliable reality data that enables better planning, coordination, and long-term asset management.
EDUCATION
The University of Tennessee at Chattanooga
Bachelor's degree, Marketing
SKILLS
ABOUT JESSE BANKS
I specialize in building companies, partnerships, and growth strategies that unlock scale and create lasting impact.I’m currently Co-Founder and Chief Marketing Officer at Primera Works, where we specialize in multidisciplinary 3D laser scanning, digital twin services, and reality data capture using the most cutting-edge technology in the industry. Our agnostic approach gives us an advantage to provide the most accurate digital representations tailored to the needs of architects, engineers, developers, owners, and asset holders across a wide range of industries and high-value assets.I’m also Co-Founder of EventraXP, a modern travel and experience platform built around strategic partnerships and a scalable infrastructure.Over the past 11 years, I’ve led initiatives spanning company building, enterprise partnerships, go-to-market strategy, and growth execution. I’m driven by momentum—bringing the urgency of a founder, the structure of an operator, and the creativity required to turn complex ideas into real-world outcomes.If you’re building something ambitious or see an opportunity to collaborate, I’d welcome the conversation.
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