Jesal Kumar Viradiya
Marketing Manager @Duroply Industries Limited
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WORK HISTORY
Marketing Manager @Duroply Industries Limited
Delhi, IN
As the Marketing Manager for the Loyalty Program at Duroply Industries Limited, I lead the end-to-end strategy, execution, and growth of Influencer loyalty program, engagement and rewards platform. My role focuses on strengthening Influencers and channel relationships, enhancing dealer motivation, and driving business growth through structured loyalty initiatives and data-driven insights.Key Responsibilities- Spearhead the design, setup, and successful launch of large-scale loyalty and engagement programs- Manage complete reward redemption operations, ensuring accuracy, timeliness, and member satisfaction- Build and maintain strong relationships with dealers, partners, and internal stakeholders- Lead campaign management from conceptualization to execution across multiple regions- Oversee vendor management, procurement, and service-level performance- Conduct market intelligence and competitor analysis to drive program enhancements- Deliver actionable insights through data reporting, analytics, and performance tracking- Improve sales team efficiency through structured processes, reporting, and engagement tools- Plan and execute events and promotional activities aligned with business objectives.Key Achievements- Drove 30% increase in sales through targeted loyalty interventions and dealer engagement- Expanded active participant base by 30%, boosting program reach and impact- Successfully conceptualized and executed 22+ campaigns, improving dealer participation and product push- Streamlined redemption and operational workflows, enhancing efficiency and member experience- Strengthened dealer relationships, contributing to improved loyalty, repeat business, and brand preference.Core Competencies:Loyalty Program Setup & Launch · Client Relationship Building · Reward Redemption Management · Engagement Program Execution · Vendor Management · Market Intelligence · Event & Campaign Management · Strategy Planning · Data Reporting & Analysis
EDUCATION
Veer Narmad South Gujarat University (VNSGU), Surat
Master of Commerce
L. P. SAVANI INSTITUTES PRIVATE LIMITED
HSC
MILE- Management Institute for Leadership and Excellence
Master of Business Administration
J. Z. Shah Arts & H. P. Desai Commerce College
Bachelor of Commerce
ABOUT JESAL KUMAR VIRADIYA
Driving loyalty-led growth for one of India’s leading plywood brands. I lead the strategy, design, and end-to-end management of multi-channel loyalty programs for contractors, dealers, architects, and interior designers.
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