Jerry Donegan
Head of Paid Media @Tdmp - Digital Marketing Agency
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WORK HISTORY
Head of Paid Media @Tdmp - Digital Marketing Agency
Derby, GB
Key achievements• Increasing leads by 19% and decreasing cost per lead by 56% for a client in the Health Insurance sector.• Reducing cost per quality lead by 53% and cost per new customer by 63% within 3 months for a SaaS client.• Month 13 performance cost per conversion decreased by 78% and conversions increased by 211% when compared to Month 1 for a heating industry client.• 16% increase in conversions and 18% decrease in cost per conversion for a Private Hospital.• Donations increased by 552% within 3 months for a charity.• Total PPC client hours increased by 195% after year 1.• Growth of existing accounts by 62% YoY.Key Responsibilities • Leading all Paid Media contact on a wide variety of client accounts• Managing the PPC team• Creating strategies and optimisation techniques to constantly increase and developclient accounts• Developing new business proposals• Delivering monthly Paid Media performance reports• Provide recommendations and execute strategies for keyword opportunities,campaign structuring, targeting, and other facets of Paid Media in accordance withclient goals• Oversee a variety of dashboards, reports and key reporting tools, and analyse keyareas of importance in accordance with client goals
EDUCATION
Nottingham Trent University
Bachelor of Laws - LLB, Law
Nottingham Trent University
Master of Science - MSc, Digital Marketing
ABOUT JERRY DONEGAN
I specialise in lead generation for insurance, healthcare & other regulated industries through paid media I’ve helped insurers, brokers, healthcare providers, and financial services businesses generate high-quality, profitable leads using Google Ads, Microsoft Ads, and Paid Social.Key wins include: Hitting a client’s year 1 revenue target by month 7 Increasing income per lead by 67% in 3 months Driving leads with an average of £86.51 profit per lead Lead to sale rate increasing by 72% over 6 monthsSuccess isn’t measured by cheap leads; it’s about generating leads that actually convert into sales. I focus on campaigns that prioritise quality over volume, while navigating compliance, building trust, and managing long sales cycles.I currently head up the Paid Media team at TDMP, managing multi-channel campaigns for insurance, healthcare, and financial services brands. If you’re in a regulated industry and want to grow your pipeline through smarter paid media, let’s connect.
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