Jerôme Schäfer
Head of Marketing @Schmidt Haensch
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WORK HISTORY
Head of Marketing @Schmidt Haensch
Berlin, DE
Responsible for developing and executing the global marketing strategy for SCHMIDT + HAENSCH, driving brand positioning and demand generation for laboratory instrumentation and analytical solutions. Oversees product marketing and launches, content strategy (thought leadership, technical collateral, case studies), PR and media relations, digital marketing (website, SEO, SEM, social channels) and integrated campaign planning to support sales and distributor networks.Manages marketing operations including budgeting, agency partnerships, CRM/marketing-automation, KPI reporting and dashboards, and trade show/event strategy. Leads cross-functional collaboration with sales, product management, applications and service teams, delivers sales enablement assets and training, steers employer-branding initiatives, and champions continuous process improvement to maximise marketing ROI and market penetration.
EDUCATION
Mediadesign University of Applied Sciences
Bachelor of Arts - BA, Medienmanagement und Kommunikationswissenschaften
Mediadesign University of Applied Sciences
Master of Arts - MA, Medien- und Kommunikationsmanagement
SKILLS
ABOUT JERÔME SCHÄFER
Highly-motivated, aspiring communications & marketing professional with strong educational background (Bachelor\'s and Master\'s degree in media management and communication sciences)• 9+ years of experience in various marketing & communication roles
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