Jerome Tremblay
Digital Marketing Specialist @Laserax
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WORK HISTORY
Digital Marketing Specialist @Laserax
QC, CA
Lead end-to-end campaign management in a B2B environment, focusing on LinkedIn, Google Ads, YouTube, and Meta - Develop and execute cold email campaigns targeting high-value prospects and decision-makers- Strategize and design campaign banners and optimize sales funnels to align with brand goals- Manage campaign setup and execution, overseeing each phase from inception to launch- Conduct A/B testing and performance analysis to optimize targeting, messaging, and ad placements- Utilize data-driven insights to maximize ROI and refine strategies for continuous improvement- Align campaigns with overarching brand objectives to drive growth and increase conversion rates
EDUCATION
Université Laval
Course
Norwegian School of Economics (NHH)
Bachelor's degree
Université Laval
Strategy Consultant in International business
Université Laval
Bachelor's degree in Business Administration
ABOUT JEROME TREMBLAY
As a Digital Marketing Specialist at Laserax, I drive high-impact B2B marketing campaigns that generate qualified leads and accelerate business growth. With a strong foundation in paid advertising, project planning, and marketing strategy, I specialize in LinkedIn, Google Ads, YouTube, and Meta, crafting data-driven campaigns that maximize ROI. My expertise spans end-to-end campaign management, from cold email outreach targeting key decision-makers to designing high-converting sales funnels and running A/B tests for continuous optimization. With a background in international business and marketing from Université Laval, I bring a global perspective to digital strategies, ensuring alignment with business objectives. Previously, I honed my skills as a Web Project Manager at Crakmedia, leading cross-functional teams to execute large-scale digital marketing initiatives. My experience also includes account management, stakeholder engagement, and performance analysis, allowing me to drive scalable and efficient marketing solutions. Passionate about growth marketing, digital innovation, and sustainable business practices, I thrive in fast-paced environments where data, creativity, and strategy intersect to deliver measurable results.
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