Jeremy Bentley

WORK HISTORY

EDUCATION

SKILLS

ABOUT JEREMY BENTLEY

Over the last few years I’ve shifted from “SEO problem-solver” to SEO systems-builder. In practice, that often means turning scattered tools and exports into repeatable workflows inside the places teams already work.Recent highlights:Migrations at scale: assisted in moving legacy Media brands built across a wide range of CMS\'s into a single tech stack, aligning technical SEO foundations and dev workstreams.Redirect governance: designed a 3xx mapping process (with Excel-ready outputs) that tames chains, preserves equity, and enhances UX.Crawl → action: operationalised enterprise level crawl exports with categorisation, prioritisation, and “editor-ready” /\"dev-ready\"/\"manual SEO fix\" issue groupings.GEO/AIO readiness and awareness: structured data, entity consistency, and content updates aimed at Google AI Overviews & LLM citations, while keeping our audience first and foremost! Keeping relevant stakeholders up to date and informed by translating dynamic shifts in SERP landscapes in ways that anyone can wrap their heads around.Established audience-centric, AI-resistant content principles for key brands, marrying intent research and audience types with structured entities and topical focus areas, maximising long-term visibility across the new organic search landscape. Editorial enablement: simple prompts, checklists, and visual templates so writers ship optimised pages without slowing down. Upskilling editorial teams has always been one of my favorite parts of the job!Project management: crafting new workflows, standardising activities and aligning teams across divisionsWhat excites me now? Traditional SEO foundations will always have a special place in my heart, but we are living in exciting times and AI has enabled SEO in ways we could of only ever hoped for! Being at the forefront of agentic AI and automation in SEO is where I like to be, testing and deploying useable workflows that save time and make our team more efficient as a whole. From project management and data visualisation to analysing content with vector embeds, its a whole new world! Vibe coding my way to publishing a 100% custom, unique content research tool is just one more example of the many opportunities at our disposal. I’m happiest at the intersection of strategy, data, and workflow design—partnering with editors, product teams / developers, and wider marketing to shift the perspective of SEO from being \"just another bottleneck\" into a force-multiplier. You could say, I just love talking about SEO! And explaining it in ways that get people collaborating!