Jeremiah Dart
Director of Marketing @Rj Health
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WORK HISTORY
Director of Marketing @Rj Health
Hartford, CT, US
Responsible for successfully transforming the marketing of an enterprise solution developer (RJ Health, the “Kelly Blue Book” of specialty drug pricing) into a strategic function that drives awareness and demand for services, building a high-quality sales funnel that results in significant revenue growth and outstanding marketing ROI. Reinvented and refreshed the existing brand, changing it from an opaque message to a compelling value proposition with a story that effectively articulates key differentiators, solutions, and benefactors. Designed and implemented an integrated digital marketing infrastructure (Pardot, Salesforce, and Wrike), including technologies, automation, processes, people, content and creative, while fostering a results-driven mindset and deploying the analytics tools (Google Analytics and Salesforce B2B) required to measure and optimize all aspects of a multi-channel blend of marketing including digital and social, public relations, events, white papers, webinars and print-RJ Health is a drug data, application & analytics provider to the pharmacy reimbursement market, bringing scalability to specialty drug innovation. We focus on specialty drug innovation (new approvals and additional indications), as well as normalizing reimbursement for drug classifications that have market forces at-play (generics/biosimilars, rebates, and CMS policy). The company provides industry standard pricing, coding, dosing, weight, age, and diagnosis data & analyses to pharmacy, market access, claims, billing, finance, and network management clientele. RJ Health ensures transparency between manufacturer, payor, provider, pharmacies and their respective solution vendors (PBMs, Payment Integrity, Revenue Cycle, EHR, etc.) – all licensees of RJ Health data.
EDUCATION
American University
Sociology and Psychology
School of Visual Arts
Bachelor of Fine Arts (BFA), Photography
ABOUT JEREMIAH DART
Bringing 15 years of experience connecting prospects with solutions, leading and coaching teams, and driving business growth using effective and efficient product marketing strategy which is supported by the force-multipliers of automation, lean project management, business unit coalitions, and constant ROI data feedback creating a fluid momentum between Product, Marketing and Sales to best serve the Customer and align with the company vision. Recognized for an efficiency-focused leadership style, negotiation skills, and keen ability to translate complex product business goals into strategic marketing action plans. A proven leader with a strong executive presence, capable of blending a big-picture vision with tactical objective methods and metrics that inspire, build trust, and achieve record growth.
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