Jen Webb

WORK HISTORY

EDUCATION

ABOUT JEN WEBB

A well-rounded and ambitious marketing leader with experience spanning many different sectors. I’m a strategic thinker with a talent for getting under the skin of the marketplace, quickly recognising the key issues and success factors, and delivering an effective and strategic marketing approach. Comfortable in a range of corporate cultures and ownership (FTSE plc, private equity, family owned). In my current tole I take the lead on all marketing activity for the firm – bringing together brand, digital, content, sponsorship, partnerships and events. Never a dull moment as we strive to grow our brand in this increasingly competitive market. Our ambition to be the first choice consultancy for pricing – each and every time gives license to showcase our expertise and pricing experience alongside our brand values of collaboration and care that make us a great team to work with. Previous roles: Head of Passenger Marketing and Sales - UK and Europe. P&O Ferries. Bringing together all direct and indirect sales channels including contact centre & face to face sales, alongside the direct marketing/CRM function. This allows me to optimise strategic and direct marketing - developing effective strategies for sales, upsell/cross-sell and driving improved lifetime customer value via all sales channels allowing seamless customer journeys from consideration to purchase and beyond. Following relocation to the South East, I became Marketing Manager at Saga plc, the well-known service provider for the over 50’s market. Having joined at a critical time when preparing for an IPO, strong marketing performance was key, delivering significant LFL growth and new products to market. As Head of Marketing for Companion Care Vets I was a member of the senior management team, driving exceptional growth within the sector and more recently an integral member of the integration team following the acquisition of Vets4Pets. Responsible for the successful merging of 2 marketing functions into one, as well as the consolidation of marketing strategy and activity to create one aligned proposition, in preparation for the forthcoming Pets at Home group IPO. Experience prior to this has focused on customer recruitment and retention, in financial services (Barclaycard) membership in a very niche market (NFU) and publishing and subscriptions (Oxfordshire Press). Specialties: Marketing strategy, direct marketing, brand development/strategy, digital marketing, stakeholder management, relationship building, leadership, problem-solving. CRM & loyalty.