Jenny H.
Marketing Director @Taxcalc
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WORK HISTORY
Marketing Director @Taxcalc
FinTech scale up recently acquired by private equity firmBrought in ahead of a new CMO hire to build the foundations of a scalable mid-market growth engine.Restructured the team, defined ICP and messaging, launched integrated multi-touch campaigns, refined the event strategy, and implemented HubSpot, to create full-funnel visibility from cold prospect to customer.Impact in 6 months:• +80% increase in visible MQLs• +270% increase in marketing-generated opportunities (higher quality leads with stronger sales conversion).
EDUCATION
University of the West of England
PGCE Postgraduate Certificate of Education
University of the West of England
Bachelor of Science (BSc), Geography and Environmental Management
Oxford College of Marketing
CIM Professional Diploma in Marketing Communications
UCL
Master's Degree, MA Electronic Communication and Publishing
SKILLS
ABOUT JENNY H.
A marketing leader with extensive experience planning and delivering multi-channel marketing strategies in tech and SaaS businesses to generate demand, growth and return on investment. Skilled in field marketing, demand generation, integrated campaign planning, funnel analysis and optimisation.With a proven track record of building and leading successful and engaged teams. I have a collaborative approach to working, building productive relationships across all areas of the business, particularly between marketing and sales teams.
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