Jenny Herbison

WORK HISTORY

EDUCATION

SKILLS

ABOUT JENNY HERBISON

Senior growth and marketing leader with over 15 years of experience designing and delivering growth marketing strategies globally, consistently achieving extensive growth, high engagement and low cost per acquisition, while focusing on the customer experience throughout each stage of the customer journey.During my time I was a respected and influential leader at Skyscanner having played a key role in the growth of the company from start-up stage to the company achieving over 50m monthly active users across 35 markets globally in 30+ languages, growth to employees in 11 offices worldwide and a successful acquisition by Ctrip for £1.4bn.Key Skills & Expertise• Brand Strategy and Implementation: Led successful brand strategy projects, implementing cohesive brand designs across websites and social channels. Including customer segmentation and value proposition.• B2B Sales & Marketing: Specialised in developing and executing B2B go-to-market strategies to support Business Development in both a sales-led and product-led context.• Digital Marketing: Comprehensive experience in multi-channel campaigns, SEO, paid social, PR, affiliates, influencers, strategic partnerships, and content marketing to enhance brand visibility, and growth.• Content Creation and Management: Led content teams to produce engaging, research-led content across awareness, acquisition, activation, and retention journeys, leveraging new technologies and AI tools.• Market Expansion: Proven track record of launching results driven marketing campaigns in new markets, including Europe, APAC, and the Americas, ensuring brand consistency and market fit.• Partnership Development: Developed strategic partnerships with major tech companies including Amazon, Apple, Samsung, and Microsoft to enhance product offerings and market reach.• Budget and ROI Management: Skilled in managing seven-figure marketing budgets, optimising ROI through strategic planning, KPI setting and impact reporting.• Analytical Skills: Proficient in analytical tools to inform marketing decisions and track performance.• Cross-Functional Leadership: Strong ability to communicate and collaborate within cross-functional teams and stakeholders to deliver digital transformation projects and align marketing to overall business goals.• Mentorship and Team Development: Passionate about coaching and mentoring teams to build capabilities and achieve organisational goals.