Jennifer Hall
Head of Audience Development @Gloucestershire Cricket
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WORK HISTORY
Head of Audience Development @Gloucestershire Cricket
City Of Bristol, GB
My role is to drive a step-change in how the Club builds, engages, and grows its audiences. I lead the development of a data-led growth strategy across membership, ticketing, and fan engagement, with a focus on reaching new audiences, strengthening community connection, and delivering sustainable commercial growth. My role is about modernising capability, building high-performing teams, and balancing the Club’s heritage with bold, future-facing thinking to ensure long-term relevance and impact.
EDUCATION
Nottingham Girls High School
A Levels , Economics A, Biology A, English A
INSEAD
IMPACT Leadership Programme, Business Leadership
King's College London
2:1, Business Management
SKILLS
ABOUT JENNIFER HALL
I\'m an experienced and forward-thinking marketing leader with a proven ability to deliver commercial growth and brand transformation across sectors from iconic FMCG brands to high-growth fintech and the sports world. With CMO and Marketing Director roles at Dulux, Britvic, Loqbox, BTU Global Race Series, The Spine Race, and now leading audience growth at Gloucestershire County Cricket Club, I bring a unique blend of strategic vision, data-driven execution, and team leadership across B2C and B2B environments.Throughout my career, I\'ve helped scale brands, launch new propositions, build communities, and drive measurable performance across global markets. Whether building from the ground up or reinvigorating heritage brands, I combine commercial clarity with creative thinking, always grounded in a deep understanding of customer behaviour.I’m energised by challenge and change. From delivering AI-powered lead generation programs in the enterprise finance space, to growing a global community of endurance athletes, to repositioning household names like Dulux, I build and lead high-performing teams, and thrive on creating a shared sense of purpose that drives momentum and results.Outside of work, I’ve raced around the world in the Clipper 2017/18 Round the World Yacht Race, an experience that profoundly sharpened my resilience, teamwork, and leadership under pressure. It also reaffirmed my belief in the extraordinary things people can achieve with the right mindset, support, and ambition.
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