Jenny Grinsted
Senior Content Marketing Manager, Technology & Product @Scandit
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WORK HISTORY
Senior Content Marketing Manager, Technology & Product @Scandit
Scandit is a smart data capture and computer vision unicorn serving the supply chain, logistics, retail and healthcare sectors.• Content lead for category and product marketing, shaping strategy and messaging across the customer journey for enterprise and developer audiences and working with internal and external contributors to deliver content plan.• Led marketing for the Scandit SDK 7.0 launch – the company’s most successful product launch to date.• Built out new content streams for product and developer audiences, driving 7x increase in traffic.• Increased free trial signups by >50% through a cross-functional product-led growth initiative.• Developed and ran two flagship category campaigns to establish thought leadership and expand reach into key verticals.• Led creative for Scandit’s most successful paid LinkedIn campaign ever.• Doubled click-to-open rates for email newsletter.
EDUCATION
University of Cambridge
Bachelor of Arts (BA), English Language and Literature, General
University of Bristol
Master's degree, Romanticism
SKILLS
ABOUT JENNY GRINSTED
I turn complex concepts into compelling stories and user journeys that drive action. With experience in product marketing, content strategy, brand, and growth, I help content teams perform, scaleups grow, products launch, and pipelines convert – all grounded in a strategic, data-led approach.I\'ve built content functions from scratch, led creative teams, and partnered cross-functionally to drive both product-led growth and enterprise sales. I thrive in fast-paced, collaborative environments that value experimentation, iteration, and hands-on learning.
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