Jenny Fong

Vice President Product Marketing @Apptio, An Ibm Company

Santa Clara, CA, US

Designed and operationalized company-wide programs that aligned product, sales, marketing, and executive teams around a single market narrative and execution rhythm, many of which remain core to Apptio’s operating model today.• Strategic Narratives: Partnered closely with C-level executives to develop keynote narratives and executive presentations that translate product strategy, market positioning, and company vision into clear, compelling GTM direction for customers, analysts, partners, and employees.• SaaS Launch Moments: Established recurring SaaS Launch Moments as a company-wide GTM motion, coordinating cross-functional execution across product, sales, marketing, analysts, media, partners, and employees, resulting in sustained increases in market engagement and press coverage.• Analyst Relations: Elevated analyst relations from episodic engagement to a strategic capability, strengthening credibility and securing leadership recognition in multiple analyst reports• Pricing & Packaging: Partnered with product leadership to transition pricing and packaging ownership into the Product organization, improving deal support, sales alignment, and product accountability in active customer engagements.• Led post-acquisition commercial integration workstreams, driving 40% year-over-year growth in new annual contract value (NACV).