Jenny
Digital Marketing Manager @Volkswagen Group Canada Inc.
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WORK HISTORY
Digital Marketing Manager @Volkswagen Group Canada Inc.
Ajax, ON, CA
Responsible for managing and optimizing Volkswagen’s Tier 1 digital ecosystem, including VW.ca website, shopping tools, feature apps, and supporting platforms—driving a seamless customer journey from awareness to conversion, leading UX/UI and personalization enhancements, ensuring digital accuracy for product launches, overseeing lead management and Tier 1–Tier 3 integration, collaborating with creative and data teams to improve organic visibility and platform performance, and aligning KPIs and insights to continuously improve digital effectiveness and conversion across all owned channels.• Owning and optimizing the full VW.ca digital ecosystem, including website, model pages, shopping tools, feature apps, and supporting microsites—driving a seamless end-to-end consumer journey from awareness to conversion.• Leading continuous UX/UI improvements and personalization initiatives that enhanced usability, increased engagement, and improved website conversion metrics across all major funnels.• Directing digital readiness for major product events (e.g, Model Year Changeover), ensuring accurate pricing, offers, product content, and tools across all owned channels in alignment with launch timelines.• Overseaing all digital tools and experiences, including Build & Price, Compare, TCO, Special Offers, Online Inventory content—ensuring accuracy, functionality, and alignment with business objectives.• Acting as the internal subject matter expert for lead management, overseeing Tier 1 lead flow, live chat integrations, and routing to the DCC; co-led the rollout of the Enterprise Lead Management System.• Strengthening Tier 1–Tier 3 integration by mapping customer journeys and supporting VolksKlick e-commerce alignment, improving lead flow and dealer handoff.• Partnering with agency to refine content and keyword strategy, contributing to stronger organic visibility and search relevance.
EDUCATION
Western University
Bachelor of Management and Organizational Studies, Finance for MOS
SKILLS
ABOUT JENNY
Digital marketing professional with extensive experience optimizing full-funnel performance across automotive brand and retail channels. Proven ability to manage complex digital ecosystems, enhance UX and conversion, lead data-driven paid and organic media initiatives, and integrate national and dealer marketing to improve lead quality, CPL, and ROI. A strong collaborator with agencies and cross-functional teams, bringing a performance-focused mindset, solid analytical capabilities, and a deep understanding of digital consumer behavior in the automotive space.
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