Jennifer Varadi
Marketing Communications Lead @Dow
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WORK HISTORY
Marketing Communications Lead @Dow
Houston, TX, US
EDUCATION
New York University
Master of Science (M.S.), Integrated Marketing
American University
Bachelor of Arts, Journalism; Business
SKILLS
ABOUT JENNIFER VARADI
Award-winning marketing communications leader with 15+ years of experience setting strategy and shaping integrated communications, brand storytelling, and digital engagement across complex, matrixed B2B and B2C organizations. Proven ability to translate business, commercial, and technical priorities into clear, compelling narratives that align stakeholders, strengthen reputation, and support business growth. Recognized for building scalable communications frameworks, leading high-impact go-to-market initiatives, and delivering measurable results through data-driven decision-making and cross- functional leadership.Core expertise: Global Marketing Communications Strategy Integrated Go-to-Market Campaigns Brand, Corporate & Reputation Storytelling Executive & Leadership Communications Stakeholder Engagement & Change Communications Internal Communications Digital & Social Strategy (Owned, Paid & Organic) Agency & Vendor Management Communications Planning & Roadmapping Cross-Functional & Cross-Regional Leadership Marketing Analytics Performance Measurement
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