Jennifer Saunders
Marketing Manager @Retensa Employee Retention
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WORK HISTORY
Marketing Manager @Retensa Employee Retention
New York, NY, US
With over two decades of hands-on leadership experience in software and tech, I am excited to be joining Retensa as SaaS Marketing Manager. A leader and innovator of employee retention strategies, Retensa’s retention solutions help organizations in 59 countries and 22 languages improve employee engagement, reduce staff turnover up to 67%, and become an Employer of Choice. Retensa combines retention expertise and cloud software technology to attract, motivate, and retain the best employees. Retensa’s retention training and HR metrics reduce the cost of turnover, increase employee morale, and create a higher performing workforce.
EDUCATION
State University of New York at Plattsburgh
Bachelor of Arts, Communications
Ithaca College
BFA, Theatre
SKILLS
ABOUT JENNIFER SAUNDERS
A strategic marketing leader who drives revenue through disciplined creative execution and strong analytical depth. I lead transformative marketing initiatives that build brands and secure growth, whether for venture-backed startups, international firms, or as a consultant to organizations across diverse industries.Challenging conventional thinking uncovers more effective ways to reach audiences and drive sales. Beyond strategy, I build powerful, collaborative teams based on transparency and maintain a close partnership with sales management to ensure marketing initiatives deliver results. I gain consensus across the organization by presenting clear facts and maintaining a steady, focus on business outcomes.Strengths & Expertise- Strategy & Positioning: Brand messaging, product launches, and integrated marketing strategy- Demand Generation: Multi-channel lead generation, lead nurturing, and digital marketing- Content & Creative: Strategic content development and creative direction- Sales & Communications: Sales enablement, social media marketing, and media relations- Resource Management: Extensive experience directing outside creative and PR agencies and technical services.
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