Jennifer Lauroesch

Director of Brand Marketing @Henkel

Culver City, CA, US

Led end-to-end brand, portfolio, and P&L responsibility across a broad mix of professional and consumer hair brands, including PRAVANA, AGEbeautiful, Biotera, and Better Natured. Owned brand strategy, positioning, and identity, with direct accountability for innovation pipelines and go-to-market strategy and execution.Drove portfolio transformation through brand repositioning, streamlining investment decisions, launching brands in new retails channels, and finding white space and portfolio gaps to launch innovation that would recruit new consumers.Trusted with increasing scope and complexity, managing cross-functional teams and senior stakeholders, and creating sustainable processes to help manage ambiguity and streamline workflow.

University of Rochester - Simon Business School

Master of Business Administration - MBA, Marketing

Union College

BA, Philosophy and Polical Science