Jennifer Fraser
Founder @Jfxd
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WORK HISTORY
Founder @Jfxd
Offering Experience Strategy and Design Services across the domains of User Experience, Employee Experience and Customer Experience.I support clients by bringing in new skills or by augmenting existing in-house capabilities. I can work across different levels, from defining Experience Design strategies, to developing tactical plans and assisting with execution. I work with my clients to understand their needs and build teams to meet those needs.
EDUCATION
Carleton University
Master of Architecture - MArch, Architecture
Carleton University
Bachelor of Architecture - BArch, Architecture
SKILLS
ABOUT JENNIFER FRASER
I am an accomplished executive with deep experience in the field of Experience Strategy and Design. I have an authentic and co-creative approach to leadership that focuses on individual agency to drive measurable success across the organization. Facilitates collaboration with colleagues, clients and customers through every phase of a project – from the initial discovery, through to implementation and measurement – ensuring that the final product will both meet business goals and resonate with the people using it. I have led experience strategy and design across the spectrum of Customer, Employee, Product and User, as they are all intertwined. I have worked with various company sizes from small startups to large enterprises, including companies such as McAfee, Blue Cross Blue Shield, Capital One, and NAV CANADA. My background is in architecture, which relates to my interest in systems design and finding connections between things.I have given talks and facilitated workshops at a wide range of conferences; some recent conferences I have spoken at are the uxcon Vienna 2023, EuroIA 2023 and QuantUX 2024.Specialties: Product and Experience Strategy.Experience Design Leadership.Organizational Design. Instilling and fostering a relationship-centric culture within an organization.Employee Experience.Customer Experience.Service Offering Evolution.
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