Jen Schultz

Fractional Marketing Director @Material Insight

Calgary, AB, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Fractional Marketing Director @Material Insight

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Calgary, AB, CA

As a Fractional Marketing Director at MI, I lead B2B marketing efforts for multiple clients. My focus is helping Canadian tech companies and ecosystem partners reach their growth and marketing goals through practical approaches to lead generation, content marketing, product marketing and PR. I balance big-picture planning with hands-on execution to deliver results.

EDUCATION

2003 — 2007

University of Guelph

BA, Psychology

2010 — 2010

Humber College

Post-graduate certificate, Public Relations

SKILLS

Communications PlanningSurvey ResearchEvent ManagementWritingSocial MediaSocial Media MarketingStrategic CommunicationsCorporate CommunicationsWebsite AdministrationEvent PlanningCoordinating EventsGraphic DesignContent StrategyMarketing CommunicationsFacebookProject ManagementMarketingPublic RelationsInternal CommunicationsMedia RelationsPress ReleasesIssue ManagementBlogging

ABOUT JEN SCHULTZ

I\'m a Fractional Marketing Director at Material Insight, a full-service digital marketing agency dedicated to growing tech businesses in Canada. We’ve helped entrepreneurs at more than 50 companies with lead generation, establishing strategic partnerships and laying the ground for successful exits. We help take some growth risk out of being a tech business with part-time marketing expertise you can easily ramp up or scale back.Working with the MI team, our clients gain part-time expert marketing leadership and hands-on help executing digital campaigns, PR, events, sales support, Hubspot setup and management, measuring marketing impact, partner development and more. an experienced B2B and digital marketer, I thrive on building brands and generating product demand. As a master of both marketing execution and strategy, I\'m a skilled planner, impact analyst, writer, content strategist and social marketing pro. I lead several of MI clients and help them achieve rapid-paced marketing, fulfilling their growth goals while monitoring shifting market demands.My specialties include B2B marketing and strategy; project management; brand management; lead generation; impact reporting; social media marketing and community engagement; content marketing; email marketing; search engine optimization; online advertising.

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Jen Schultz — Fractional Marketing Director at Material Insight in Calgary, AB, CA | Unifers