Jennifer Yeater

Sr Manager, Digital Content Services @ServiceNow

Assess stakeholder needs by understanding the business requirements, impact to clients and customers, and alignment to an integrated digital experience across ServiceNow web properties e.g. servicenow.com, localized sites, and strategic events platform • Develop, launch and support digital products employing tools from CMS to ServiceNow Platform (eg Digital intake system increased team productivity by 30%, Digital Team Website increased team throughput by 10%) • Lead cross-functional initiatives collaborating with Customer Success Center, Sales Success Center, Content Experience, and Digital Marketers to establish and govern AEM content taxonomy which enables asset and page tagging/reporting to drive personalization • Lead change management initiatives e.g. Successfully transitioned stakeholders from Marketing Request Tool to widely-used Scaled Agile Framework (SAFe) app • Navigate challenges and ambiguity, adapting well to ever-changing project and release schedules, while keeping within time, budget and resource constraints • Built and expanded Digital Content Services team by 5X, driving skills, knowledge sharing and a streamlined process approach to delivery, successfully executing against corporate-wide initiatives that are key pipeline drivers ranging from Corporate Product Launches to our flagship Knowledge User Conference • Promote and support an environment that encourages innovation, teamwork and a high-level of professionalism leading weekly Brunch & Learn sessions • Partner with stakeholders like SEO team to identify areas to improve customer acquisition (ie launching \'What Is\' pages to updating metadata on high-performing web pages and digital assets) • Collaborate with Digital Product Management team to consider potential candidates/solutions for roadmap projects • Effectively prioritize initiatives with stakeholders and extended Marketing Technology teams based on strategic and/or financial impact